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[*Four frame cartoon. Frame 1 shows a building with a sign saying "Joe's Calendar Store". There are two other signs stuck to the wall either side of the door saying "Closing Down" and "50% off all stock". Frame 2 is inside the building where Joe is behind a shop counter and Paul is leaning on a fixture talking to Joe. Paul says "I admire your persistence in trying new ideas Joe." Frame 3 Paul continues the conversation and says "Where do you think you went wrong?" Joe looks up as he ponders Paul's question. Frame 4 Having thought about it Joe cheerfully says to Paul "Probably the 12 month return policy."*]

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